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Posted by on Aug 21, 2015 in SEO |

Why Search Engine Marketing is Important

Search Engine Marketing Has Great ROI

SEO and Online Marketing

A white Caucasian hand holds a marker in hand writing down the various strategies of Online Internet Marketing.

Search engine marketing is a form of internet marketing related to submitting, researching as well as positioning of a webpage within the search engines to obtain maximum visibility and boost share of organic and paid traffic referrals from search engines such as Yahoo, Google, and Bing. Search engine marketing includes items such as keyword research, search engine optimization, paid listings and other services that will boost the search traffic to a website.

The Different Components of SEM:

1. Organic Search Engine Optimization
Search engine optimization is the method of applying different approaches to maximize the ranking in natural or organic search results. Organic search is the ranking given back by a search engine after you look for a certain phrase or word or keywords.

2. Pay per Click Advertising

PPC Advertising includes promotions you put on your site through a search engine, such as Yahoo or Google. You provide the amount you want to pay for every click. The greater the offer, the higher your promotion will show up in the search results. AdWords has executed an extra factor where your promotions rank in view of the significance or significance that Google places on your site, which is extremely hard to control.

3. Pay for Inclusion

Other than search engines such as MSN, Yahoo, and Google, a number of directories likewise exist on the online world. Such directories can be general in nature or associated with certain topics. You can obtain free listings in a number of online directories, such as DMOZ. However, most directories currently charge for a listing. In major directories such as Yahoo which is not connected to Yahoo search, the directory is subject-based with a broad array of topics, from society and culture, entertainment, arts, to education, health, and science.

The Importance of Search Engine Marketing:

The decision to have SEM part of the advertising and marketing approach solely depends on you. If you do not have a site for your business and do not have any plans to have one, you surely would not require SEM. Nonetheless, in the current business climate, almost all businesses are projected to have a site. A top source SEO help is Gareth Bull SEO consultant based in the UK.

Search engine marketing is utilized as a method to obtain traffic to a website, which should result to obtaining new customers as well as adding to revenues of a home business. Compared to other methods of advertising and marketing, SEM can be profitable. For instance, you could adapt SEM methods on your own. Search rankings, especially the organic ones, are free. Hence, if you can bring yourself up in the positions, there is a guaranteed increase in traffic which could also increase profits.  A leading SEO consultancy can help you with getting top rankings online.

To gauge the effectiveness of the SEM relies on the objectives when you began. If your purpose was simply to boost the number of guests to your site, you would recognize if your SEO attempts were successful by making a comparison to the statistics of web traffic and following the implementation of SEM. SEM may take time to increase traffic. Even though you can obtain PPC ads and aim at enhancing traffic, it can take months. You can also track the effectiveness of search engine marketing through conversion rates.

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Posted by on Feb 19, 2015 in SEO |

Why Is SEO So Important?

Why Is SEO So Important?

There are billions of sites on the internet, but only ten appear on the first page of search engines. Have you ever noticed that?

SEO (Search Engine Optimization) is a way of improving the promotion of your site, in order to increase the number of visitors. It consists of various aspects, starting with the words you use on your site to the links that lead to you. In short, SEO is a way of placing your site so that browsers can understand it correctly. This will help you achieve your goal on line what ever you are offering.


However, SEO doesn’t only refer to browsers. The main purpose is for the site to be fitted for people, who are your potential clients. Internet users are surfing the web on a daily basis. Large number of visitors most often gets to your site by browsing. When you enter certain word or group of words into a search engine, you get certain results. But, there are billions of them. What makes your site stand out above others? How do you get to Google’s first page?

Most people think that these results are random, however that is not true. Internet sites that show up as results on higher positions are most likely optimized. Search Engine Optimization is a tool that gets your site to a high ranking position in search engines when potential clients enter key words which refer to your business. No matter what your business is, coming up on that first page of the search engine is very important.


Why is site optimization important?

  1. Visibility: Statistics show that most people won’t scroll past the first page of their search results. This means that if your site is not on that first page, it is possible that almost nobody will see it. And what is the purpose of the site if no one gets to visit it?
  2. Brand Strengthening: If your site is at the top of the list (not necessarily in the first position), you leave your potential client with the impression of a serious company that takes care of its appearance on the market
  3. Income increase: Optimization gets more real visitors. More real visitors bring more opportunities for sale. More sales mean more profit! These are just some of the results of site optimization.

Here are four basic SEO tools that every business owner needs to have.

  1. Screaming Frog SEO Spider Tool is an application that lists all the information from a site (such as images, CSS, links, etc.) from SEO perspective, giving you an insight of what a web crawler sees when it crawls a website.
  2. Buzzstream is a web based tool that finds and displays important features of a pinned website.
  3. SEO Browser allows you to perceive how search engines see your website, and checks compatibility with those search engines and internet browsers.
  4. 4. Avatar gives you statistical analysis of visitors, and helps attract more audience that is interested in your business.
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